On Creating Things Aesthetic Leonard Koren

This is a pared-down, demystified overview of the mental operations involved in creating all-things aesthetic, i.e., art, design, and the like. It is a disarmingly clearheaded and unsentimental look at the creative process by an eminent creator. The book’s photographs and design serve as an example of what the creative process, at its most sophisticated, can yield. 80 pages, 7.5 x 5.5 in